Boost Marketing Performance

CIM Diploma Choices

Professional marketing practice

3 Course Choices at Diploma L6


Three modules to complete:

2 Mandatory Modules
- Marketing & Digital Strategy
-Marketing Innovation

And choose 1 from:
- Digital Customer Experience
- Managing Brands - Managing Resources

Diploma in Professional Marketing


Three modules to complete:

3 Mandatory Modules
- Marketing & Digital Strategy
- Digital Customer Experience
- Digital Optimisation

Diploma in Professional Digital Marketing


Three modules to complete:

3 Mandatory Modules
- Marketing & Digital Strategy
- Marketing Innovation
- Sustainability

Diploma in Professional Sustainable Marketing

Influences on your Course Choice


CIM Award vs CIM Diploma

Consider how much time you have available to help you choose between a full Level 6 qualification or a Level 6 Award:

CIM Award (1 module)

All modules can be taken as distinct and self contained CIM Award qualifications. 

It’s a good choice if you can’t commit to studying a full qualification just now but you still want to keep your professional development moving forward. 

CIM Diploma (3 modules)

To gain a CIM Diploma, you’ll need to achieve a pass in three modules. 

Most candidates opt to do this sequentially, one module after the other. It’s a great choice if you are keen to progess and complete the Diploma in 9-12 months. 


Virtual vs Distance Learning

Consider your learning style to help you choose between virtual learning or distance learning:


Virtual Learning

Ideal for if you want to progress through the course with the support and encouragement of your tutor. A great option if you enjoy enjoy hearing about the experiences of other students.

You’ll still have access to session recordings should you miss any live classes!

Distance Learning

If you want to work through the materials at your own pace or because you can’t attend the live sessions, this is a great choice.

You will have access to the session recordings, all course materials and will be able to book 1-2-1 sessions with a tutor.


Digital vs Non Digital

Consider your career and/ or workplace needs to choose between the Diploma qualifications: 


It’s not really a choice between marketing and digital marketing. It’s a choice about the extent to which you need to develop digital skills. 

If you need less specialised digital content opt for the Marketing pathway and likewise, if you need more specialised digital content opt for the Digital Marketing pathway.

Non Digital

If you find it difficult to choose between the different versions of the Diploma, you could opt for the Dual Qualification.

This means you can gain two Diploma qualifications by taking 4 modules instead of 3. Get in touch to find out more about this option!

Success Starts Here

Need Help with Course Choice?

If you find it difficult to choose a Diploma qualification, let us know – we have lots of experience providing this sort of guidance and we will do our best to ensure you are on the right course and the right level of course. 

Frequently Asked Questions

The Diploma qualification is ideally suited to those professional marketers working in an operational, supervisory or management role who wish to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing.

Some typical job titles of those who study the CIM level 6 qualifications include: marketing manager, marketing and communications managers, business development manager, corporate communications manager and brand manager.

Our courses start at various points during the year: January, April and September. The schedule for the next intake in Sept 2020 will be published in August.

You’ll need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

There are two sets of fees associated with completion of a CIM qualification:

  • Tution Fees (payable to NW School of Marketing) and
  • CIM Fees (payable directly to CIM)

NW School of Marketing Tuition Fees

Tuition fees include: face-to-face tuition; access a range of online resources; access to 1-2-1 tutorial support; access to webinars, online learning materials and revision sessions.

To learn more about our tuition fees for the CIM Diploma in Professional Digital Marketing or CIM Diploma in Professional Marketing, please get in touch!

Chartered Institute of Marketing Fees

In addition to your NW School of Marketing tuition fees, you will be required to pay CIM membership and assessment fees:

CIM Membership* £65 per year
CIM Assessment – £570 in total (£190 per module).

Based on successful completion at first attempt. Additional fees are required if resits are taken.

*Please note – if you are a UK based and intend to pay the CIM membership fees yourself, the cost is tax deductible. See Tax relief for professional fees and subscriptions on the HMRC website.

We encourage all students to become a CIM member as soon as possible after enrolment so that they can enjoy all of the benefits and content resources from CIM membership.  

Yes! Our Diploma timetable is published about 4 weeks to the next start date. There are two timetables to choose from:

  1. Fast Track Timetable
    This is ideal for those keen to complete the qualification quickly and who are comfortable with intensive focused learning. It offers you the opportunity to attend 3 full day sessions (typically Saturdays) per module.

  2. Slow Track Timetable
    This is ideal for those comfortable with regular burst of learning. It offers you the opportunitu to attend 6-8 1/2 day sessions (typically Saturdays or evenings) per module. 

You can choose to study the Diploma with us on a part-time basis, through virtual learning or distance learning.

Assuming you take one module after the other, sequentially, you can complete the Diploma in Professional Digital Marketing within one year.

Alternatively, you can opt to complete it at a pace that meets your needs.

The Total Qualification Time (TQT) per module is 170 hours. This includes guided learning hours, practical and work-based learning, assessment preparation time, assessment time and supported self-study time.

Distance Learning is ideal for those unable to attend the live tutor led sessions, and who are more comfortable working through the study materials at their own pace.

All distance learners will receive access to study materials through our online learning platform where they can access on demand videos and webinars. 

In addition, distance learners will have the opportunity to arrange 1-2-1 tutorial sessions with a tutor.

Currently, all Diploma modules are assessed using work based assignment based on a given theme and organisation of choice.

Assessment methods used are employer-drivenpractitioner-based, relevant and appropriate to business needs. The assessments are meaningful and active and use methods which embrace the modern marketing industry.

There are three assessment sessions per year taking place in December, April/May and June/July.

Fast Track Timetable
Our Saturday session involve a number of intensive learning blocks which start at 10am and finish at 4pm. 

Slow Track Timetable
The 1/2 day sessions usually run from 10am to 1pm and 7pm to 9pm. 

For all timetables, our sessions will involve several interactive activities and plenty of breaks to ensure the sessions are both enjoyable and informative.

Our pass rate is 100% across all of our CIM qualifications!

We use social media to publish details of the commendations we receive from CIM for the excellent standard of results achieved. And you can see these in the section below also!

All CIM qualifications are designed to be flexible.

For example, assuming you have completed one module, gaining a CIM Award in the process, then need to take a break before starting the next one, you can! When you are ready, you can return and complete the other modules to gain the full qualification.

Expect a 5* Learning Experience!

At the core of our ethos is a student learning experience, that is flexible, people focused and inclusive. We have put in place a student support system that focuses on your development as a competent and confident marketer!

We will ensure that you feel supported, encouraged and motivated throughout your time with us!

Here are some of the features you can expect when you choose to study for a CIM qualification with us!