By considering a CIM qualification in Marketing or Digital Marketing, you are demonstrating a clear commitment to progressing your professional practice in the workplace. 

It really doesn’t matter where you are in your career right now. What’s important is where you want to be. Because if you want to develop your career in marketing, you can never afford to stop learning. 

Our discipline is based on core principles, often applied differently in different contexts – small vs large organisation, small budget vs large budget, private vs public sectors, market development vs product development strategies.

Much of that core knowledge remains relevant today as it did ten years ago. What changes though, are the influences on how we do marketing, such as customer behaviour and journeys, technological tools, social media trends, competitors, digital marketing tools, supply chain changes, and critically, today, paying much more attention to sustainability.

A CIM qualification offers a structured professional development pathway focusing on professional marketing practice and the key influences affecting marketers today.

Our team of CIM Tutors


Marian Norwood

Senior CIM Tutor

Marian is a strategic marketing consultant specialising in digital marketing. With experience across public, private and not for profit sectors, Marian bring a combination of hands on marketing experience with a sound understanding of the discipline itself. A peak into Marian’s CV reveals she is the current Vice Chair of CIM Ireland, and has been a CIM Assessment Writer and Examiner too. Her academic qualifications include an MA Marketing (Distinction) and a CIM Post Grad Diploma in Marketing, as well as other education and digital marketing qualifications too. Other professional achievements include 2 Fellowships – one with CIM (FCIM) and one with the Higher Education Academy (FHEA) and a number of awards and prizes including the Excellence in Teaching Award (UUSUTAs 2016), Ulster Marketing Champion Award (AIMAs, 2007) and Marketing Educator of the Year Finalist (AIMAs, 2007).

Danielle McCormick

Sustainability Tutor

Danielle is a highly skilled sustainability and behavioural change consultant and mentor with over 20 years’ experience across CSR, the UN SDGs, Fairtrade, waste & resource management, and biodiversity. Some of her nationwide & European campaigns include:  Love Food Hate Waste, European Week for Waste Reduction, Recycle Week, Recycle Now, Fairtrade Borough and energy strategy where she has a strong understanding of carbon management and industry reporting tools including the Science based targets initiatives and the GHG Protocol. She is the Founder of the All Ireland Sustainability Professionals Network and a Steering Group Member of FareShare NI.

Roisin Clifford

CIM Tutor

Roisin is a CIM Chartered Marketer with extensive marketing experience across 20 years. Roisin brings a wealth of marketing know-how to the team, having worked in a range of sectors including FTSE 100 B2B conglomerates. Roisin was involved with the inaugural UK City of Culture 2013 and played a lead role in the marketing of several new newspaper titles as well as large scale events and exhibitions.

Kate Keys

CIM Tutor

Kate is an Arts Marketing and Digital Marketing specialist with over 20 years extensive practical sales, marketing and mentoring experience in the FMCG, business start up, arts, education and local government sectors. Kate has an MA Marketing and the CIM Digital Diploma in Professional Marketing. She is Google Analytics Certified.  She has spent the last 10 years in the Local Government sector as a Marketing and Communications Officer. 

Serena Terry

CIM Tutor

Serena is a marketing and digital marketing specialist with more than 15 years professional practice experience in a range of marketing roles and organisations.  In her early career, Serena launched several new businesses and was cited as a Female Fire Starter to watch in a blog written by tech entrepreneur Mary McKenna. Her work focuses on marketing metrics, website management, SEO, remarketing and content marketing.

Conor Boyce

CIM Tutor

Conor is an experienced marketer, with over 25 years experience working at senior levels across a range of sectors, including Food, Giftware, Retail and Exporting. He bring a wealth of experience and an impressive suite of qualifications to the team including an MBA, Diploma in Digital Marketing, and is HubSpot and Google Analytics certified. Conor has conducted business in over 30 different international markets building his reputation as a Strategic Marketer with a passion for digital transformation.