Boost Marketing Performance

CIM Certificate Choices

Professional marketing practice

Certificate MARKETING

Three modules to complete:

* Applied Marketing
* Campaign Planning
* Customer Insights

Certificate in Professional Marketing


Three modules to complete:

* Marketing Principles
* Campaign Planning
* Digital Marketing Techniques

Certificate in Professional Digital Marketing

Influences on your Course Choice


CIM Award vs Certificate

Consider how much time you have available to  choose between the Certificate or an Award at level 4:

CIM Award (1 module)

All modules can be taken as distinct and self contained CIM Award qualifications. 

It’s a good choice if you can’t commit to studying a full qualification just now but you still want to keep your professional development moving forward. 

CIM Certificate (3 modules)

To gain a CIM Certificate, you’ll need to achieve a pass in both modules. 

Most candidates opt to do this sequentially, one module after the other. It’s a great choice if you are keen to progess and complete the Certificate in 9 – 12 months. 


Virtual vs Distance Learning

Consider your learning style to help you choose between virtual learning or distance learning:

Virtual Learning

Ideal for if you want to progress through the course with the support and encouragement of your tutor. A great option if you enjoy enjoy hearing about the experiences of other students.

You’ll still have access to session recordings should you miss any live classes!

Distance Learning

If you want to work through the materials at your own pace or because you can’t attend the live sessions, this is a great choice.

You will have access to the session recordings, all course materials and will be able to book 1-2-1 sessions with a tutor.


Digital vs
Non Digital

Consider your career and/ or workplace needs to choose between the Certificate qualifications: 


It’s not really a choice between marketing and digital marketing. It’s a choice about the extent to which you need to develop digital skills. 

If you need less specialised digital content opt for the Marketing pathway and likewise, if you need more specialised digital content opt for the Digital Marketing pathway.

Non Digital

If you find it difficult to choose between the different versions of the Certificate, you could opt for the Dual Qualification.

This means you can gain both Certificate qualifications by taking 4 modules: Applied Marketing, Planning Campaigns, Customer Insights and 

Need Help with Course Choice?

If you find it difficult to choose a Certificate qualification, let us know – we have lots of experience providing this sort of guidance and we will do our best to ensure you are on the right course and the right level of course. 

Frequently Asked Questions

We find the Certificate is a really good start point if you have one or two years experience, and are keen to gain the professional credentials and knowledge that this type of professional development course offers.

Ideally, you will already have some experience of tactical marketing, for example using social media or email, or creating content for a website.

Perhaps you are ready to advance your marketing career or are keen to perform professionally at an operational level within your workplace.

Some typical job titles of past candidates who completed the Certificate include: marketing executive, digital marketing executive, communications assistant, social media officer.

But also we find it a great course for those whose role involves marketing but who are keen to develop that side of their role, such as those working in creative roles e.g. graphic designers, or sales e.g. business development executives.

Our courses start at various points during the year: January, April and September. The schedule for the next intake in Sept 2022 will be published in August.

You’ll need a minimum of one year’s experience in the industry or a relevant level 3 qualification to study the Certificate.

If you have studied at one of CIM’s Accredited Degree Universities, you will have gained exemptions from CIM qualifications, meaning you only need to complete one module instead of three. Get in touch to see if you qualify for this!

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

Check out the page for the course you are interested in, for the exact costs involved.

Note: there are always two sets of fees associated with completion of any CIM qualification:

  • Tution Fees (payable to study centre) and
  • CIM Fees (payable directly to CIM)


Yes! Our Certificate timetable will be published shortly for the Sept 22 intake. There are two timetables to choose from:

  1. Executive Weekend Timetable
    This is ideal for those keen to complete the qualification quickly and who are comfortable with intensive focused learning. It offers you the opportunity to attend 6 half day sessions (typically Saturdays) per module.
  2. Executive Evening Timetable
    This is ideal for those comfortable with regular burst of learning. It offers you the opportunitu to attend 6-10  evening sessions (typically Wednesdays) per module. 

The Certificate is available through part-time virtual learning or distance learning.

Assuming you take one module after the other, sequentially, you can complete the Certificate in Professional Digital Marketing or Certificate in Professional Marketing within 9 – 12 months.

Alternatively, you can opt to complete it at a pace that meets your needs.

The Total Qualification Time (TQT) per module is 170 hours. This includes guided learning hours, practical and work-based learning, assessment preparation time, assessment time and supported self-study time.

Distance Learning is ideal for those unable to attend the live tutor led sessions, and who are more comfortable working through the study materials at their own pace.

All distance learners will receive access to study materials through our online learning platform where they can access on demand videos and webinars. 

In addition, distance learners will have the opportunity to arrange 1-2-1 tutorial sessions with a tutor.

Applied Marketing is assessed by an online multiple-choice examination. Examinations are conducted online under controlled, invigilated conditions.

Planning Campaigns, Digital Marketing Techniques and Customer Insights are assessed by assignment. 

Assessment methods used are employer-drivenpractitioner-based, relevant and appropriate to business needs. The assessments are meaningful and active and use methods which embrace the modern marketing industry.

There are three assessment sessions per year taking place in December, April/May and June/July.

Executive Weekend Timetable
Our Saturday session involve a number of 2 or 3 hour learning blocks starting at 9am.

Executive Evening Timetable
Our evening sessions involve a number of 2 or 3 hour learning blocks starting from 7pm. 

For all timetables, our sessions will involve several interactive activities and plenty of breaks to ensure the sessions are both enjoyable and informative.

Our pass rate is 100% across all of our CIM qualifications!

For the Applied Marketing module, 100% of our past candidates have achieved a Distinction

We use social media to publish details of the commendations we receive from CIM for the excellent standard of results achieved. And you can see these in the section below also!

All CIM qualifications are designed to be flexible.

For example, assuming you have completed one module, gaining a CIM Award in the process, then need to take a break before starting the next one, you can! When you are ready, you can return and complete the other modules to gain the full qualification.

Expect a 5* Learning Experience!

At the core of our ethos is a student learning experience, that is flexible, people focused and inclusive. We have put in place a student support system that focuses on your development as a competent and confident marketer!

We will ensure that you feel supported, encouraged and motivated throughout your time with us!

Here are some of the features you can expect when you choose to study for a CIM qualification with us!