Professional marketing practice
The level 4 Certificate is a very popular CIM qualification for those aspiring marketers keen to gain a recognised qualification in marketing and to gain knowledge and skills to succeed and progress with a career in marketing. It’s an ideal choice if you are operating in a support role within a marketing context in the workplace!
The course is made up of mandatory and elective modules listed below.
This module explores the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will learn about the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.
Is the Certificate right for me?
We find that the Certificate is suitable for those with some experience of marketing in the workplace. It will help you to develop modern marketing skills and knowledge and to be a successful professional marketer in the workplace.
Completing the Certificate assessments will provide you with the fundamentals of professional marketing practice across the core disciplines. As part of CIM’s professional development pathways, completion of the Level 4 Certificate, means you are then eligible to proceed to the more advanced Diploma qualification.
Check out the entry requirements on the page for the course you are interested in.
Assuming you take one module after the other, sequentially, you can complete the Certificate in Professional Digital Marketing within 9-12 months. Alternatively, you can opt to complete it at a pace that meets your needs.
We deliver the content for each module over a three month period, with the aim of helping you to be ready to submit your assignment to CIM for marking. If you are not quite ready to submit your report, you can choose to submit at a later point in the year (but this might incur additional fees depending on the circumstances).
SEPT 22 Timetables will be issued here soon!
CIM Membership and Assessment Costs
There are two costs to consider when completing a CIM qualification: CIM fees and our tuition fees:
Tuition fees are outlined in the pricing table below.
CIM Fees are not included in our fees as they are payable directly to CIM at different stages of your course, they include:
- Membership fees at £65 pa
- Assessment fees* at £450 (or £495 if using the online proctored examination) in total (£190 per module).
*Based on successful completion at first attempt. Additional fees are required if resits are taken.
* Students are encouraged to become a CIM member within 30 days of starting a course.
Certificate Tuition FeesSign up today Complete 3 modules
18 blocks of live virtual classes
12 block of live webinars
Access to our online learning platform
6 hours of 1-2-1 tutorial support
Extensive learning materials including Module Study and Assessment Guides
Not ready for the whole Certificate?Sign up for 1 module. Gain a CIM Award
6 blocks of live virtual classes
4 blocks of live webinars
Access to our online learning platform
Extensive learning materials including Module Study And Assessment Guide
2 hours of 1-2-1 tutorial supprt
Ready to Get Started?
If you’re ready to get started or simply need some more advice, please get in touch using the form below – we have lots of experience advising candidates and will do our best to ensure you are on the right course and the right level of course.
Please attach your CV to begin your application! We will use it to check that you are applying to the right level of qualification. Alternatively, simply add your LinkedIn profile URL. You can cancel your application at any point.
You can expect a response within 24 hours! And, don’t worry, you can cancel your application at any point!