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Course Overview
Course Content
To gain the Certificate in Professional Digital Marketing you’ll need to achieve a pass in 3 mandatory modules
Applied Marketing
This module explores the role of marketing in the organisation and the key concepts that underpin the activities of the marketer.
You will learn about the marketing environment, customer behaviour in the digital age, market research and the marketing planning process.
This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
Planning Campaigns
This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation.
You will learn the campaign planning process including how to analyse an organisation’s current position.
You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
Digital Marketing Techniques
This module focuses on the importance of the ever-evolving, dynamic digital landscape.
You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment.
You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digtal age.
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CIM Accredited Degree Exemptions
Examples
Ulster University:
- BSc Marketing
- BSc Marketing Main and Minor
Queens University Belfast:
- MSc Marketing
Tuition Fees
Below you’ll find the tuition fees to complete the Certificate qualification (three modules) or a Certificate Award (one module).
Certificate L4
Sign up today | Complete 3 modules-
18 blocks of virtual classes
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12 block of virtual assessment briefings
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Access to our online learning platform
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4 hours of 1-2-1 tutorial support
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Extensive learning materials including Module Study and Assessment Guides
All payments methods are acceptable.
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CIM Award L4
Not ready for the whole Certificate | Complete 1 module-
6 blocks of live virtual classes
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4 blocks of virtual assessment briefings
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Access to our online learning platform
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2 hours of 1-2-1 tutorial supprt
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Extensive learning materials including Module Study And Assessment Guide
Tuition fees can be paid in 3, 6 or 9 instalments (subject to application)
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The Finer Details
Duration
Assuming you take one module after the other, sequentially, you can complete the Certificate within nine months!
The course timetable is spread out over a three month period. We aim to help you be ready to submit your assignment to CIM at the end of the three month block.
But if you’re not quite ready, you can choose to submit it at a later point in the year (but this might incur additional fees depending on circumstances)
CIM Fees
There are 3 cost elements* to studying a CIM marketing qualification:
- Tuition fees (see table below) payable directly to NWSM
- You’ll then need to become a CIM Studying Member, for which the annual fee is £65.
- Finally, you’ll need to book your assessments through MyCIM when studying. The total assessment fee for this qualification is £450 (or £495 if choosing an online proctored examination).
*Figures based on successful completion at first attempt. Additional fees will be required if resits are taken.
Ready to Get Started?
If you’re ready to get started or simply need some more advice, please get in touch using the form below – we have lots of experience advising candidates and will do our best to ensure you are on the right course and the right level of course.
Please attach your CV to begin your application! We will use it to check that you are applying to the right level of qualification. Alternatively, simply add your LinkedIn profile URL. You can cancel your application at any point.
You can expect a response within 24 hours! And, don’t worry, you can cancel your application at any point!
