Credentials to Boost your Career!

The Value of a CIM Qualification

There is no doubt that the marketing sector is experiencing a skills shortage, particularly when it comes to digital skills.

One study found that while 73% of organisations are recruiting but many are struggling to find suitable people (Chartered Institute of Marketing, 2023).

 If you are a marketing executive or manager, keen to move up the career ladder, then a CIM qualification is an ideal choice. 

The Certificate will help you to build on your tactical marketing skills enabling you to advance your marketing career and perform professionally within your marketing department.

For more information about the benefits of a CIM qualification, click below to download the latest CIM Professional Marketing Qualifications Prospectus (opens in new window).

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Chartered Institute of Marketing (CIM) Qualifications

Our CIM courses are delivered virtually through our online learning platform and virtual tutor support.

Foundation Certificate

If you are keen to get into marketing or digital marketing but don’t have experience or qualifications to progress, then this is an ideal course choice.

The Foundation Certificate will provide you with the knowledge and skills to get onto those first steps of the marketing career ladder.

Or you may be in a role, where marketing is becoming a more important part of what you do, and you’d like to understand it better. You’ll gain essential skills needed to enter the marketing industry and to perform professionally in a support level role within the workplace.


If you have some marketing experience or a marketing qualification and are keen to get a boost to improve your marketing or digital marketing skills, then this is an ideal course choice.

The Certificate is often the first professional development course that Marketing Executives or Assistants complete, before moving up to the Diploma level.

You’ll get the opportunity to develop your tactical marketing skills helping you to advance your marketing career and perform professionally at an operational level within your marketing department.


Ideal for those who are working in marketing who are keen to move into a more senior role. Achieving the Diploma will provide you with essential credentials.

It could be that you’re keen to refresh your skills, particularly when it comes to digital marketing… or perhaps, you work in an area where marketing is part of the job and you’d like to develop those skills …

If any of these sound like you, then the Diploma is a great choice. It’s a challenging course, but you will emerge feeling empowered and knowledgeable leading you towards Chartered Marketer status!

Expect a 5* Learning Experience!

At the core of our ethos is a student learning experience, that is flexible, people focused and inclusive. We have put in place a student support system that focuses on your development as a competent and confident marketer!

We will ensure that you feel supported, encouraged and motivated throughout your time with us!

Here are some of the features you can expect when you choose to study for a CIM qualification with us!