CIM Certificate in Professional Marketing (Digital)

As a student on the CIM Certificate in Professional Marketing (Digital), you will examine relevant, contemporary marketing content that will help you progress as a marketing professional.

Course Outline

The aim of this course is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.

This video from the Chartered Institute of Marketing explains more!

Course Structure


The Certificate in Professional Marketing comprises of three modules – Marketing, Digital Marketing and Integrated Communications.

Module Content

Marketing (mandatory)

This module explores the role and function of marketing in some depth, as well as what influences the behaviour of your customers. For anyone working in a marketing role, it will help you to apply and adapt a marketing mix to satisfy customer needs.

Integrated Communications (mandatory)

This module considers the importance of effective internal and external communications in delivering customer value and explores the components of a marketing communications mix. This will help you recognise the importance of planning communications when you are delivering marketing solutions.

Digital Marketing (elective)

This module explores the challenges and opportunities of the ever-evolving digital landscape. It explores the key digital tools, platforms and focuses on how to develop digital activities to support and enhance multi-channel marketing. For those who already know the basics of digital marketing, this module will help you learn how to improve digital marketing effectiveness.

Who is it for?

The Certificate in Professional Marketing is ideally suited for:

  • the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress with a career in marketing, or
  • those working in marketing support roles or whose current job encompasses elements of marketing.

Entry Requirements

One or more of the following is required to gain entry onto this course:

  • CIM Level 3 Introductory Certificate in Marketing
  • CIM Foundation Certificate in Marketing
  • Any relevant Level 3 qualification
  • Any UK degree or international equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) plus diagnostic assessment* onto Level 4

If English is not your first language, you will also need to demonstrate you have achieved one of the following English language qualifications within the last two years:

  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above.

CIM will consider other equivalent alternatives.

* Please get in touch via the Contact Form for information on how to assess the level of your current marketing knowledge.


A variety of assessment methods are used within the Certificate of Professional Marketing depending on which module you are taking.

The Marketing module is assessed through a multiple choice exam and both the Digital Marketing and Integrated Communications modules are assessed through coursework.

Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate to business needs. The assessments are meaningful and active and use methods which embrace the modern marketing industry.

How long will it take to complete the course?

You could complete the Certificate in Professional Marketing within one year .

The course timetable for evening classes and intensive weekend sessions outlines the start and end dates for all modules.


Tuition fees include face to face classroom sessions, plus access to a range of support mechanisms offered by the school including webinars, online resources, revisions sessions and one-to-ones with tutors.

Please email for the latest fee information for the CIM Certificate in Professional Marketing.

Additional Professional Body Fees

In addition to your NW School of Marketing tuition fees, CIM as the awarding body, requires all students to become members and pay an assessment entry fee (payable direct to CIM):

CIM Membership*
£65 (per year)
CIM Assessment

£145 (per module)

*Please note – if you are a UK based and intend to pay the CIM membership fees yourself, the cost is tax deductible. See Tax relief for professional fees and subscriptions on the HMRC website.

We encourage all students to become a CIM member as soon as possible after enrolment so that they have access to all the member benefits and resources.

What Next?

Get in Touch

Feel free to get in touch with us to discuss your needs.

Get in touch

Apply for the Certificate in Professional Marketing

Apply for this course now by completing a short online form.