Digital Diploma in Professional Marketing

As a student on the CIM Digital Diploma in Professional Marketing, you will gain the knowledge, skills and understanding at management level to take a strategic approach to digital marketing.

Course Outline

The Digital Diploma in Professional Marketing helps students to understand how to improve the entire digital experience and optimise all channels, and to gain enough insights to be able to make informed strategic decisions.

This video from the Chartered Institute of Marketing explains more!

Course Structure


The Digital Diploma in Professional Marketing comprises of three modules – Digital Strategy, Driving Digital Experience and Mastering Digital Channels.

Module Content

Digital Strategy (mandatory)

You will learn how understanding and analysing the macro and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, to develop strategic recommendations and how creating digital marketing mixes can enable organisations to respond with agility to market needs. You will examine how the management of digital channels and the application of key digital measures help to achieve business objectives.

Driving Digital Experience (mandatory)

Customer behaviour has dramatically changed with the digital revolution. This module provides insights into the digital customer experience. Organisations need to adapt to this changing market and take action to fulfil their strategic needs.

Mastering Digital Channels (mandatory)

Digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This module drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

Who is it for?

The Digital Diploma in Professional Marketing is aimed at marketers in operational, supervisory or management roles who want to develop their digital marketing knowledge and skills. Suitable for digital marketing managers, digital specialists and marketing managers who want a better understanding of digital.

Entry Requirements

One or more of the following is required to gain entry onto this course:

  • Professional Certificate in Marketing or Certificate in Professional Marketing
  • Any relevant Level 4 qualification
  • Foundation Degree in Business with Marketing
  • Any relevant Level 3 qualification
  • Bachelor’s or Master’s degree from a recognised university with at least one third of credits coming from marketing content
  • Professional practice (e.g. two years in marketing role) plus diagnostic assessment onto Level 6*
  • English language qualification within last two years if English is not the student’s first language

* Please get in touch via our Contact Form and we will help you to assess the level of your current marketing knowledge.


The Digital Diploma in Professional Marketing uses assignment based assessment.

Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate to business needs. The assessments are meaningful and active and use methods which embrace the modern marketing industry.

How long will it take to complete the course?

You could complete the Digital Diploma in Professional Marketing in one year.


Tuition fees includes face-to-face tuition plus access to a range of support mechanisms offered by the school including webinars, online resources, revision sessions and one-to-one sessions with tutors.

Please email for the latest special offers and fee information for the CIM Digital Diploma in Professional Marketing.

Chartered Institute of Marketing Fees

In addition to your NW School of Marketing tuition fees, you will be required to pay CIM registration and assessment fees:

CIM Membership*
£65 (per year)
CIM Assessment

*Please note – if you are a UK based and intend to pay the CIM membership fees yourself, the cost is tax deductible. See Tax relief for professional fees and subscriptions on the HMRC website.

What Next?

If you would like to discuss which course best meets your needs or if you would like more information, please get in touch!

Apply Now

If you are ready to apply for the CIM Digital Diploma in Professional Marketing , then please click here to complete a short online form.