As a student on the CIM Diploma in Professional Digital Marketing (revised syllabus), you will gain the knowledge, skills and understanding at management level to take a strategic approach to digital marketing.

Course Outline

The Diploma in Professional Digital Marketing will equip you with the skills, knowledge and understanding to perform at a management level and carry out an essential and successful professional marketing role within the workplace.

Check out this video which explains why the Professional Marketing Qualifications offered by the Chartered Institute of marketing are so valuable to modern marketers!

Course Structure

To gain the Diploma in Professional Digital Marketing you’ll need to achieve a pass in the following three modules – Marketing & Digital Strategy, The Digital Customer Experience and Digital Optimisation

Module Content

Marketing & Digital Strategy (mandatory)

This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.

You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels.

Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

The Digital Customer Experience (mandatory)

Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs.

It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer’s journey while complying with relevant legislation and regulation.

Digital Optimisation (mandatory)

For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing.

This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.

Who is it for?

The Diploma in Professional Digital Marketing is ideally suited to those professional marketers working in an operational, supervisory or management role who wish to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing.

Some typical job titles of those who study the CIM level 6 qualifications include: marketing manager, marketing and communications managers, business development manager, corporate communications manager and brand manager.

Entry Requirements

One or more of the following is required to gain entry onto this course:

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

*Please get in touch via our Contact Form for information on how to assess the level of your current marketing knowledge.


All modules which are part of the Diploma in Professional Digital Marketing are assessed using work based assignment based on a given theme and organisation of choice.

Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate to business needs. The assessments are meaningful and active and use methods which embrace the modern marketing industry.

There are three assessment sessions per year taking place in December, April/May and June/July.

How long will it take to complete the course?

Assuming you take one module after the other, sequentially, you can complete the Diploma in Professional Digital Marketing within one year.
Alternatively, you can opt to complete it at a pace that meets your needs.

The Total Qualification Time (TQT) per module is 170 hours. This includes guided learning hours, practical and work-based learning, assessment preparation time, assessment time and supported self-study time.

How much does it cost?

There are two sets of fees associated with completion of a CIM qualification:

NW School of Marketing Tuition Fees

Tuition fees include: face-to-face tuition; access a range of online resources; access to 1-2-1 tutorial support; access to webinars, online learning materials and revision sessions.

Please contact us at to find out more about our tuition fees and delivery methods for the CIM Diploma in Professional Digital Marketing.

Chartered Institute of Marketing Fees

In addition to your NW School of Marketing tuition fees, you will be required to pay CIM registration and assessment fees:

CIM Membership*
£65 (per year)
CIM Assessment

*Please note – if you are a UK based and intend to pay the CIM membership fees yourself, the cost is tax deductible. See Tax relief for professional fees and subscriptions on the HMRC website.

We encourage all students to become a CIM member as soon as possible after enrolment so that they can enjoy all of the benefits and content resources from CIM membership.

Ready to Get Started?

If this sounds like the course for you, but you would like to discuss it further with our CIM Course Leader, please get in touch to request a call back!

If you’re ready to get started, please get in touch!