CIM Foundation Certificate in Marketing (Digital)

As a student on the Foundation Certificate in Marketing, you will develop a good understanding of the wider role of marketing and how your practical skills can be applied to future career progression.

Course Outline

This aim of this course is to equip you with the skills, knowledge and understanding to perform professionally in a support-level marketing role.

This video from the Chartered Institute of Marketing explains more!

Course Structure

The Foundation Certificate in Marketing comprises of two modules – Marketing Principles and Digital Essentials or Customer Communications.  


Module Content

Marketing Principles (mandatory)

This module explores the function of marketing and its role in an organisation, as well as how the marketing mix is used to satisfy customer needs. For anyone new to marketing, it provides the perfect introduction.

Digital Essentials (elective)

This module explores a number of key concepts associated with digital marketing, including the impact of the changing digital environment, the digital tools used for communications, the importance of digital content in the context of digital campaigns, and how digital campaigns can be monitored. This module is ideal for anyone who wants to start learning about Digital Marketing.

Customer Communications (elective)

This module provides an understanding of how marketing communications can be used in practice to engage with customers. You will explore how to develop a successful marketing communications campaign and learn how the campaign can be put into practice. This module is a comprehensive introduction to marketing communications.

Who is this course for?

The Foundation Certificate in Marketing is ideally suited for:

  • those in a job that already involves marketing or
  • those interested in a potential career in marketing.

 Entry Requirements

It is not necessary to have any previous experience or knowledge of marketing*, and you can choose to study via evening classes or intensive weekends – whichever way suits your requirements and availability.

If English isn’t your first language, you will also need to demonstrate you have achieved one of the following English language qualifications within the last two years:

  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above.

CIM will consider other equivalent alternatives.

* Please get in touch via the Contact Form for information on how to assess the level of your current marketing knowledge


A combination of assessment methods are used within the Foundation Certificate of Marketing depending on which module you are taking.

Principles of Marketing is assessed through a multiple choice exam and Digital Essentials is assessed through coursework.

Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate to business needs.They are designed to be meaningful, to bring learning to life and to reflect the demands of modern industry.

How long will it take to complete the course?

You could complete the Foundation Certificate in Marketing within six months.

Tuition Fees

Tuition fees include face-to-face classroom sessions, plus access to a range of support mechanisms offered by the school, including webinars, online resources, revision sessions and one-to-one sessions with tutors.

Additional Professional Body Fees

In addition to your NW School of Marketing tuition fees, CIM, as the awarding body, requires all students to become members and pay an assessment entry fee (payable direct to CIM):

CIM Membership*
£65 (per year)
CIM Assessment
£105 (per module)

*Please note – if you are a UK based and intend to pay the CIM membership fees yourself, the cost is tax deductible. See Tax relief for professional fees and subscriptions on the HMRC website.

We encourage all students to become a CIM member as soon as possible after enrolment to access to all of the benefits and resources.

What Next?

Get in Touch

Feel free to get in touch with us to discuss your needs.

Get in touch

Apply for the Foundation Certificate in Marketing

Apply for this course now by completing a short online form.