As a student on the CIM Diploma in Professional Marketing, you will gain the knowledge, skills and understanding at management level to take a strategic approach to marketing planning.
The Diploma in Professional Marketing helps students to understand how to interpret relevant insight and make informed strategic decisions by understanding key marketing metrics and measurement techniques.
The Diploma in Marketing comprises of three modules – Strategic Marketing, Mastering Metrics and Digital Strategy.
Strategic Marketing (mandatory)
Situation analysis and techniques for assessing external and internal environments are central to effective decision making. This module outlines the importance of all stages within the marketing planning process, from audit through strategic decision making, to implementation of plans; and how managing resources, employing monitoring and measurement techniques enable the achievement of strategic marketing objectives.
Mastering Metrics (mandatory)
Managing marketing data is important for effective marketing decision making. This module provides an appreciation of how measurement techniques, aligned to business objectives, can establish and determine the effectiveness of marketing activities. It outlines the value of using appropriate data sources to enable effective marketing analysis, and of employing appropriate analytics tools and techniques to ensure effective marketing decision making.
Driving Innovation (elective)
A visionary approach which embeds innovation can help organisations deal with the challenges of a fast-moving marketplace. This module focuses on the relationship between marketing and entrepreneurship; building and nurturing innovation throughout the organisation; and the role of internal marketing in supporting a culture of innovation and in implementing change programmes.
Digital Strategy (elective)
You will learn how understanding and analysing the macro and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, to develop strategic recommendations and how creating digital marketing mixes can enable organisations to respond with agility to market needs. You will examine how the management of digital channels and the application of key digital measures help to achieve business objectives.
Who is it for?
The Diploma in Professional Marketing is aimed at marketers working in an operational, supervisory or management role who want to develop their marketing knowledge and skills across a range of areas. It is suitable for department managers, functional
managers, product/brand managers, account managers, marketing executives and business development managers.
One or more of the following is required to gain entry onto this course:
- Professional Certificate in Marketing or Certificate in Professional Marketing
- Any relevant Level 4 qualification
- Foundation Degree in Business with Marketing
- Any relevant Level 3 qualification
- Bachelor’s or Master’s degree from a recognised university with at least one third of credits coming from marketing content
- Professional practice (e.g. two years in marketing role) plus diagnostic assessment onto Level 6*
- English language qualification within last two years if English is not the student’s first language
* Please get in touch via our Contact Form and we will help you to assess the level of your current marketing knowledge.
The Diploma in Professional Marketing uses a mixture of exam and assignments based on a given scenario and an organisation of your choice.
Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate to business needs.
There are three assessment sessions per year taking place in December, April and June.
How long will it take to complete the course?
You could complete the Diploma in Professional Marketing in one year.
Tuition fees includes face-to-face tuition plus access to a range of support mechanisms offered by the school including webinars, online resources, revision sessions and one-to-one sessions with tutors.
Please email firstname.lastname@example.org for the latest special offers and fee information for the CIM Diploma in Professional Marketing.
Chartered Institute of Marketing Fees
In addition to your NW School of Marketing tuition fees, you will be required to pay CIM registration and assessment fees:
*Please note – if you are a UK based and intend to pay the CIM membership fees yourself, the cost is tax deductible. See Tax relief for professional fees and subscriptions on the HMRC website.
If you would like to discuss which course best meets your needs or if you would like more information, please get in touch!