Is the Diploma right for me?
Typical backgrounds
Three modules to complete:
- Marketing & Digital Strategy
- Marketing Innovation
And choose 1 from:
- Digital Customer Experience
- Managing Brands
- Managing Resources
Three modules to complete:
- Marketing & Digital Strategy
- Digital Customer Experience
- Digital Optimisation
Three modules to complete:
- Marketing & Digital Strategy
- Marketing Innovation
- Sustainability
Your Career. Our Support.
3 Diploma pathways
Consider your career and/or workplace needs to help you choose between the digital and non-digital Certificate qualifications.
If you find it difficult to choose a Diploma qualification, let us know – we have lots of experience providing this sort of guidance and we will do our best to ensure you are on the right course and the right level of course.
Making sure you choose the right course
Important Considerations!
Time available
This will influence whether you enrol for a CIM Award or the full Diploma. Let us explain what this means:
CIM Award
All modules can be taken as distinct and self contained CIM Award qualifications.
A CIM Award is a good choice if you can’t commit to studying a full qualification just now but you still want to keep your professional development moving forward.
Diploma
If you are keen to achieve the CIM Diploma, as soon as possible (within 9-12 months) you will need to complete and pass each of the three modules.
Most candidates opt to do this sequentially, one module after the other. It’s a great choice if you can set aside regular time to study and make progress.
Learning Preferences
This will influence whether you enrol for a CIM Award or the full Diploma. Let us explain what this means:
Virtual mode is ideal for if you want to progress through the course with the support and encouragement of your tutor. A great option if you enjoy enjoy hearing about the experiences of other students.
You’ll still have access to session recordings should you miss any live classes!
Distance Learning mode is ideal for those unable to attend the live tutor led sessions, and who are more comfortable working through the session recordings and resources at their own pace.
You will have access to the session recordings, all course materials and will be able to book 1-2-1 sessions with a tutor.
Frequently Asked Questions
Our courses start at various points during the year: January, April and September. The schedule for the next intake in Sept 2023 will be published in August.
You’ll need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing.
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
There are two sets of fees associated with completion of a CIM qualification:
- Tution Fees (payable to NW School of Marketing) and
- CIM Fees (payable directly to CIM)
NW School of Marketing Tuition Fees
Tuition fees include: face-to-face tuition; access a range of online resources; access to 1-2-1 tutorial support; access to webinars, online learning materials and revision sessions.
To learn more about our tuition fees for the CIM Diploma in Professional Digital Marketing or CIM Diploma in Professional Marketing, please get in touch!
Chartered Institute of Marketing Fees
In addition to your NW School of Marketing tuition fees, you will be required to pay CIM membership and assessment fees:
Based on successful completion at first attempt. Additional fees are required if resits are taken.
*Please note – if you are a UK based and intend to pay the CIM membership fees yourself, the cost is tax deductible. See Tax relief for professional fees and subscriptions on the HMRC website.
We encourage all students to become a CIM member as soon as possible after enrolment so that they can enjoy all of the benefits and content resources from CIM membership.
Our Diploma timetable will be published shortly for the Sept 23 intake. The timetable is designed to fit around your busy working work and will include evening sessions and some weekend ones too.
Assuming you take one module after the other, sequentially, you can complete the Diploma in Professional Digital Marketing within one year.
Alternatively, you can opt to complete it at a pace that meets your needs.
The Total Qualification Time (TQT) per module is 170 hours. This includes guided learning hours, practical and work-based learning, assessment preparation time, assessment time and supported self-study time.
Currently, all Diploma modules are assessed using work based assignment based on a given theme and organisation of choice.
Assessment methods used are employer-driven, practitioner-based, relevant and appropriate to business needs. The assessments are meaningful and active and use methods which embrace the modern marketing industry.
There are three assessment sessions per year taking place in December, April/May and June/July.
All CIM qualifications are designed to be flexible.
For example, assuming you have completed one module, gaining a CIM Award in the process, then need to take a break before starting the next one, you can! When you are ready, you can return and complete the other modules to gain the full qualification.