Boost Marketing Performance

CIM Diploma
in Professional Marketing

Professional marketing practice

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The level 6 Diploma is one of our most popular CIM qualifications! It is particularly popular with candidates who have at least 2 years experience in a dedicated marketing role and who are keen to update, refresh, or gain new knowledge and skills in marketing.

It’s an ideal choice if you are, or aspire to perform at a management level within a marketing or digital marketing context.

Course Overview

Course Content

To gain the Diploma in Professional Digital Marketing you’ll need to achieve a pass in the 2 mandatory modules (Marketing & Digital Strategy, and (Innovation in Marketing), along with an elective module (either Digital Customer Experience or Managing Brands)

Marketing & Digital Strategy (Mandatory)

This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.

You will be able to recognise the significance of the situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels.

Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

Innovation in Marketing (Mandatory)

This module enables you to take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace.

You will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function.

You will also be able to use internal and external marketing in supporting a specific innovation. 


Choose one of the following elective modules (either Digital Customer Experience or Managing Brands)

The Digital Customer Experience (Elective)

Customer behaviour has dramatically changed with the digital revolution.

This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs.

It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer’s journey while complying with relevant legislation and regulation.

Managing Brands (elective)

This module enables you to take a strategic approach to branding at a product/service level so that it is consistent with the corporate brand and impacts reputation positively.

You will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise.

You will also be able to ensure the success of the brand through adequate resourcing and monitor and maintain the brand in the long term.

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CIM Accredited Degree Exemptions


Ulster University:

  • BSc Marketing
  • BSc Marketing Main and Minor

Queens University Belfast:

  • MSc Marketing

If you are a graduate of a CIM Accredited degree, you may be eligible for exemptions of one of the mandatory modules – meaning you only need to complete two of the modules to gain the full Diploma qualification.

Tuition Fees

Below you’ll find the tuition fees to complete the Diploma qualification (three modules) or a Diploma Award (one module). 

Diploma L6

Sign up today | Complete 3 modules
£ 1695
  • 18 blocks of virtual classes
  • 12 block of virtual assessment briefings
  • Access to our online learning platform
  • 6 hours of 1-2-1 tutorial support
  • Extensive learning materials including Module Study and Assessment Guides
Save £105

All payments methods are acceptable.


CIM Award L6

Not ready for the whole Diploma | Complete 1 module
£ 600
  • 6 blocks of live virtual classes
  • 6 blocks of virtual assessment briefings
  • Access to our online learning platform
  • 2 hours of 1-2-1 tutorial supprt
  • Extensive learning materials including Module Study And Assessment Guide

Tuition fees can be paid in 3, 6 or 9 instalments (subject to application)

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The Finer Details


Assuming you take one module after the other, sequentially, you can complete the Diploma within nine months!

The course timetable is spread out over a three month period. We aim to help you be ready to submit your assignment to CIM at the end of the three month block.

But if you’re not quite ready, you can choose to submit it at a later point in the year (but this might incur additional fees depending on circumstances)

CIM Fees

There are 3 cost elements* to studying a CIM marketing qualification:

  1. Tuition fees (see table below) payable directly to NWSM
  2. You’ll then need to become a CIM Studying Member for which the annual fee is £65.
  3. Finally, you’ll need to book your assessments through MyCIM when studying. The total assessment fee for this qualification is £570 (or £450 if you reside in countries eligible for an international reduced rate).*assessment fees are only due approx 6 weeks before you submit your assignment.

Figures based on successful completion at first attempt. Additional fees will be required if resits are taken.

Ready to Get Started?

If you’re ready to get started or simply need some more advice, please get in touch using the form below – we have lots of experience advising candidates and will do our best to ensure you are on the right course and the right level of course.

Please attach your CV to begin your application! We will use it to check that you are applying to the right level of qualification. Alternatively, simply add your LinkedIn profile URL. You can cancel your application at any point.

You can expect a response within 24 hours! And, don’t worry,  you can cancel your application at any point!