Boost Marketing Performance

CIM Diploma
in Professional Marketing

Professional marketing practice

Course Overview

The level 6 Diploma is one of our most popular CIM qualifications! It is particularly popular with candidates who have at least 2 years experience in marketing role and who are keen to update, refresh or gain new knowledge and skills in marketing.

Its an ideal choice if you are, or aspire to perform at a management level within a marketing context in the workplace!

Course Content

The course is made up of mandatory and elective modules listed below.

To gain the Diploma in Professional Marketing you’ll need to achieve a pass in two mandatory modules and one elective module:

This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.

You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels.

Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

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This module enables you to take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace.

You will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function. You will also be able to use internal and external marketing in supporting a specific innovation. 

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Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives.

It will also help to ensure you provide the desired customer experience, by understanding the customer’s journey while complying with relevant legislation and regulation.

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This module enables you to take a strategic approach to branding at a product/service level so that it is consistent with the corporate brand and impacts reputation positively.

You will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. You will also be able to ensure the success of the brand through adequate resourcing and monitor and maintain the brand in the long term.

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This module enables you to adopt a strategic approach to the implementation of marketing plans to meet marketing and business objectives. You will be able to deploy a full range of resources to optimise marketing results in an efficient and effective manner.

Finally, you will gain the knowledge and skills to manage finances, which are essential in ensuring a return on the marketing investment, made within your organisation.

Course Information

Is the Diploma for me?

The Diploma in Professional Marketing is best suited to those already working in a marketing role, perhaps in a management, supervisory or operational context.

We find that most Diploma candidates feel ready to move to the next level and are keen to update or refresh their marketing knowledge and skills.

Completing the Diploma assessments will require you to apply all learnings to solve real marketing problems and the output is often a valuable report containing action plans and marketing approaches that you can implement straight away in the workplace.

Check the CIM entry requirements on the course page.


Course Duration

Assuming you take one module after the other, sequentially, you can complete the Diploma in Professional Marketing within one year.

Alternatively, you can opt to complete it at a pace that meets your needs.

We deliver the content for each module over a three month period, with the aim of helping you to be ready to submit your assignment to CIM for marking. If you are not quite ready to submit your report, you can choose to submit at a later point in the year (but this might incur additional fees depending on the circumstances).

Sept 22 timetables will be published here shortly!

CIM Membership and Assessment Costs

There are two costs to consider when completing a CIM qualification: CIM fees and our tuition fees:

Tuition fees are outlined in the pricing table below.

CIM Fees are not included in our fees as they are payable directly to CIM at different stages of your course, they include:

  • Membership fees at £65 
  • Assessment fees* at £570 in total (£190  per module).

*Based on successful completion at first attempt. Additional fees are required if resits are taken.

* Students are encouraged to become a CIM member within 30 days of starting a course.

Diploma Tuition Fees

Sign up today. Complete 3 modules
£ 1695
  • 18 blocks of live virtual classes
  • 18 block of live webinars
  • Access to our online learning platform
  • 6 hours of 1-2-1 tutorial support
  • Extensive learning materials including Module Study and Assessment Guides

Not ready for the whole Diploma?

Sign up for 1 module. Gain a CIM Award
£ 650
  • 6 blocks of live virtual classes
  • 6 blocks of live webinars
  • Access to our online learning platform
  • Extensive learning materials including Module Study And Assessment Guide
  • 3 hours of 1-2-1 tutorial supprt

Ready to Get Started?

If you’re ready to get started or simply need some more advice, please get in touch using the form below – we have lots of experience advising candidates and will do our best to ensure you are on the right course and the right level of course.

Please attach your CV to begin your application! We will use it to check that you are applying to the right level of qualification. Alternatively, simply add your LinkedIn profile URL. You can cancel your application at any point.

You can expect a response within 24 hours! And, don’t worry,  you can cancel your application at any point!