Serena is a Marketing and Digital Marketing (SEO) specialist with more than 10 years’ professional practice experience in a range of marketing roles and organisations.

Role

Serena is the Associate Tutor for Marketing and Digital Marketing within the NW School of Marketing.

Background

Serena is a Marketing and Digital Marketing (SEO) specialist with more than 10 years’ professional practice experience in a range of marketing roles and organisations.

In her early career, Serena launched several new businesses and was cited as a Female Fire Starter to watch in a blog written by tech entrepreneur Mary McKenna. More recently, as a digital marketing specialist, she works with clients to optimise digital marketing for a number of brands. Her work focuses on marketing metrics, website management, SEO, remarketing and content marketing.

Serena is keen to share her knowledge and experience, and to this end, has not only written many blogs but also lectured within Higher Education, teaching marketing to undergraduate students.

Serena loves

Local charities and living life to the full.

Serena cares about

Sport. Charity. Running. And running for charity.

Serena dislikes

Not having chocolate, Honey G and people who snore.