CIM Award in Customer Experience

This short course is designed to help you appreciate the importance of the ever-evolving digital landscape and to develop skills to improve digital marketing effectiveness.


This short course will help you to understand how deeper knowledge  of customer requirements within different contexts allows organisations to enhance customer experience. It provides you with the skills and understanding to assess customer expectations in context and to develop and deliver activities that meet those expectations. It introduces customer experience frameworks and highlights how to establish effective monitoring and measurement techniques enabling organisations to improve customer experience.

Topics Covered

Customer context

  • The range of different contexts across which marketers operate
  • The importance of customer expectations

Customer experience

  • The different dimensions of customer experience
  • Activities that enhance customer experience

Measuring and monitoring

  • Monitor and measure customer experience in context
  • Use metrics to improve future customer experience


The course is assessed by an assignment of three tasks, based on a given scenario and an organisation of choice.

Entry Requirements

One or more of the following is required to gain entry onto this course:

  • CIM Level 3 Introductory Certificate in Marketing
  • CIM Foundation Certificate in Marketing
  • Any relevant Level 3 qualification
  • Any UK degree or international equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) plus diagnostic assessment* onto Level 4

If English isn’t your first language, you will need to demonstrate that you have achieved one of the following English language qualifications within the last two years:

  •  IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above

CIM will consider other equivalent alternatives.

Please get in touch via the Contact Form for information on how to assess the level of your current marketing knowledge.

Tuition Fees

Tuition fees include face-to-face classroom sessions plus access to a range of support mechanisms offered by the school including webinars, online resources, revision sessions and one-to-one sessions with tutors.

Please email for the latest special offers and fee information for our CIM short courses.

Additional Professional Body Fees

In addition to your NW School of Marketing tuition fees, you will be required to pay CIM registration and assessment fees:

CIM Membership*
£65 (per year)
CIM Assessment
*Please note – if you are UK based and intend to pay the CIM membership fees yourself the cost is tax deductible. See Tax relief for professional fees and subscriptions on the HMRC website.

Next Steps!

If you would like to discuss which course best meets your needs or if you would like more information, please get in touch!

If you are ready to apply for the CIM Award in Mastering Digital Channels, then please
click here to complete a short online form.