This short course will provide insights into the digital customer experience and how organisations need to adapt to this changing market to fulfil their strategic needs.

Content

On this short course you will learn how customer behaviour has dramatically changed with the digital revolution and highlights how organisations can adapt to this changing market and take action to fulfil their strategic needs.

Topics Covered

Customer insights and innovation

  • Generate relevant insights into digital customers
  • Trends and innovation in the digital experience

Digital metrics and analytics

  • Identify and assess digital metrics and analytics
  • Digital performance indicators

The digital user experience

  • Illustrate the customer journey
  • Methods to improver user experience

Assessment

The assessment is by a work-based assignment broken down into research, plan and report.

Entry Criteria

One or more of the following is required to gain entry onto this course:

  • Professional Certificate in Marketing or Certificate in Professional Marketing
  • Any relevant Level 4 qualification
  • Foundation Degree in Business with Marketing
  • Any relevant Level 3 qualification
  • Bachelor’s or Master’s degree from a recognised university with at least one third of credits coming from marketing content
  • Professional practice (e.g. two years in marketing role) plus diagnostic assessment onto Level 6*
  • English language qualification within last two years if English is not the student’s first language

*Please get in touch via our Contact Form and we will help you to assess the level of your current marketing knowledge.

Tuition Fees

Tuition fees includes face-to-face tuition plus access to a range of support mechanisms offered by the school including webinars, online resources, revision sessions and one-to-one sessions with tutors.

Please email info@nwschoolofmarketing.com for the latest special offers and fee information for our CIM short courses.

Chartered Institute of Marketing Fees

In addition to your NW School of Marketing tuition fees, you will be required to pay CIM registration and assessment fees:

CIM Membership*
£65 (per year)
CIM Assessment
£185
*Please note – if you are UK based and intend to pay the CIM membership fees yourself the cost is tax deductible. See Tax relief for professional fees and subscriptions on the HMRC website.

What Next?

If you would like to discuss which course best meets your needs or if you would like more information, please get in touch!

If you are ready to apply for the CIM Award in Mastering Digital Channels, then please
click here to complete a short online form.