CIM Award in Marketing Principles

This course explores the function of marketing and its role within organisations, as well as how the marketing mix is used to satisfy customer needs.


The aim of this course is to provide you with an understanding of the key concepts and terminology of marketing. It will also consider the role and function of marketing within organisations and explores the factors that can influence consumer behaviour. You will identify key components of the marketing environment and develop an appreciation of how to collect and use relevant information. The course outlines the concepts and elements which make up the marketing mix and shows you how they are applied in context.

Topics Covered

Discovering marketing

  • The role and function of marketing within organisations
  • Factors that influence consumer behaviour

The marketing environment

  • Key components of the marketing environment
  • Collecting relevant information about the marketing environment

The marketing mix

  • The concept and elements of the marketing mix
  • How the marketing mix is applied in different contextual settings


The assessment is by an examination which consists of 50 multiple choice questions to be completed in a 90 minute controlled assessment.

Entry Criteria

It is not necessary to have any previous experience or knowledge of marketing*, and you can choose to study via evening classes or intensive weekends.

If English isn’t your first language, you will need to demonstrate that you have achieved one of the following English language qualifications within the last two years:

  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above

CIM will consider other equivalent alternatives.

Please get in touch via the Contact Form for information on how to assess the level of your current marketing knowledge.

Tuition Fees

Tuition fees include face-to-face classroom sessions plus access to a range of support mechanisms offered by the school including webinars, online resources, revision sessions and one-to-one sessions with tutors.

Please email for the latest special offers and fee information for our CIM short courses.

Additional Professional Body Fees

In addition to your NW School of Marketing tuition fees, you will be required to pay CIM registration and assessment fees:

CIM Membership*
£65 (per year)
CIM Assessment
*Please note – if you are UK based and intend to pay the CIM membership fees yourself the cost is tax deductible. See Tax relief for professional fees and subscriptions on the HMRC website.

Next Steps!

If you would like to discuss which course best meets your needs or if you would like more information, please get in touch!

If you are ready to apply for the CIM Award in Mastering Digital Channels, then please
click here to complete a short online form.