This short course will help you to recognise the importance of marketing’s role in driving success and delivering results.

Content

This short course will provide you with the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influence affect planning and how information enables decision making, and the elements of the marketing mix and how these are applied to address market and customer needs.

Topics Covered

The marketing concept

  • The role and function of marketing
  • Influences on consumer behaviour

Analysis and Insight

  • Factors and trends in the marketing environment and how they affect marketing planning
  • Options for gathering relevant marketing information

Marketing mix

  • The elements of the marketing mix
  • Apply and Adapt the marketing mix satisfy customer needs

Assessment

The assessment is by an examination which consists of 50 multiple choice questions to be completed in a 2 hour controlled assessment.

Entry Criteria

One or more of the following is required to gain entry onto this course:

  • CIM Level 3 Introductory Certificate in Marketing
  • CIM Foundation Certificate in Marketing
  • Any relevant Level 3 qualification
  • Any UK degree or international equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) plus diagnostic assessment* onto Level 4

If English isn’t your first language, you will need to demonstrate that you have achieved one of the following English language qualifications within the last two years:

  •  IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above

CIM will consider other equivalent alternatives.

Please get in touch via the Contact Form for information on how to assess the level of your current marketing knowledge.

Tuition Fees

Tuition fees includes face-to-face classroom sessions plus access to a range of support mechanisms offered by the school including webinars, online resources, revision sessions and one-to-one sessions with tutors

Please email info@nwschoolofmarketing.com for the latest special offers and fee information for our CIM short courses.

Additional Professional Body Fees

In addition to your NW School of Marketing tuition fees, you will be required to pay CIM registration and assessment fees:

CIM Membership*
£65 (per year)
CIM Assessment
£145
*Please note – if you are UK based and intend to pay the CIM membership fees yourself the cost is tax deductible. See Tax relief for professional fees and subscriptions on the HMRC website.

Next Steps!

If you would like to discuss which course best meets your needs or if you would like more information, please get in touch!

If you are ready to apply for the CIM Award in Mastering Digital Channels, then please
click here to complete a short online form.