CIM Award in Mastering Digital Channels

This short course will enable you to drive strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.


Digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This module drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

Topics Covered

Channel strategy and compliance

  • Strategic options for channel selection
  • Requirements for legal compliance in digital campaigns

 Managing digital channel implementation

  • Effective management of digital channels in practice
  • Methods of online community management

Channel conversion optimisation and growth

  • How to improve conversation rate for digital channels
  • Current and future channel developments


The assessment is by a work-based assignment broken down into research, plan and report.

Entry Criteria

One or more of the following is required to gain entry onto this course:

  • Professional Certificate in Marketing or Certificate in Professional Marketing
  • Any relevant Level 4 qualification
  • Foundation Degree in Business with Marketing
  • Any relevant Level 3 qualification
  • Bachelor’s or Master’s degree from a recognised university with at least one third of credits coming from marketing content
  • Professional practice (e.g. two years in marketing role) plus diagnostic assessment onto Level 6*
  • English language qualification within last two years if English is not the student’s first language

* Please get in touch via our Contact Form and we will help you to assess the level of your current marketing knowledge.

Tuition Fees

Tuition fees includes face-to-face tuition plus access to a range of support mechanisms offered by the school including webinars, online resources, revision sessions and one-to-one sessions with tutors.

Please email for the latest special offers and fee information for our CIM short courses.

Chartered Institute of Marketing Fees

In addition to your NW School of Marketing tuition fees, you will be required to pay CIM registration and assessment fees:

CIM Membership*
£65 (per year)
CIM Assessment
*Please note – if you are UK based and intend to pay the CIM membership fees yourself the cost is tax deductible. See Tax relief for professional fees and subscriptions on the HMRC website.


Next Steps:

If you would like to discuss which course best meets your needs or if you would like more information, please get in touch!

If you are ready to apply for the CIM Award in Mastering Digital Channels, then please
click here to complete a short online form.