chartered Institute of marketing accredited study centre since 2016
Helping Marketing Professionals
whether you're advancing your own career or developing your team, we provide CIM accredited learning and hands-on consultancy
Success Starts Here
Welcome to NW School of Marketing! We're here to help marketing professionals and others boost their marketing skills, stay current with industry trends, and earn recognised Chartered Institute of Marketing credentials.
Whether you're looking for accredited qualifications, tailored training or strategic marketing consulting, we have the expertise and experience to help you succeed.
Marian Norwood Lead Tutor and Consultant, NW School of Marketing
Consulting, Training & Mentoring Services
Tailored marketing and digital marketing consulting services, with fast turnaround and guidance that lasts long after the last deliverable!
And best of all, we’ll share our knowledge and experience so that you benefit from the latest tools and best practice.
- marketing support
- health checks, audits and plans
- marketing team training
- social media training
- content marketing and creation
- communications and copywriting
- marketing or digital marketing workshops
- mentoring
CIM Qualifications: Marketing + Digital
We offer Chartered Institute of Marketing qualifications including:
- Foundation Certificate L3
- Certificate L4
- Diploma L6 and
- *NEW* Specialist Awards at Certificate and Diploma level
All courses are delivered online with live sessions, supported by our easy to use online learning platform.
Your professional development is in safe hands.
Led by Chartered Marketer and CIM Fellow, Marian Norwood. Alongside running a marketing consultancy and a CIM accredited study centre, Marian has also worked for CIM as an Examiner and Assessment Writer.
Don’t miss out … we are delighted to open our wait list for our 2026 CIM Specialist Awards in AI Marketing, Social Media and SEO. Limited places are available for these popular courses, so register now to secure you place.
Sessions over Four weeks. CIM Online Assessment.
Be CIM qualified within 3 months!
Helping marketing Professionals Stay Up-to-date
Short, focused, strategic - CIM Awards 2026!
- SEO & Paid Search with Ashleine O'Connor and Noreen Pickering Unlock the power of search to drive traffic and conversion, from optimising your website to setting up and managing a paid search campaign.
- AI Marketing with Suzanne Hill Get inspired to embrace the power of AI in Marketing, showcasing different AI Marketing tools, and what you need to consider before adopting AI, including risks, resources and ethics.
- Societal Impact with Marian Norwood Navigate the changing operating landscape and societal and environmental challenges, to help build a sustainable or social marketing strategy using insights and data.
- Social Media Management with Cara Jackson will explore how to manage and grow your brand's online presence, and work with influencers and online communities.
Get Up-to-date and Feel Confident with AI Marketing
Specialist Award: SEO & Paid Search Mangagement
With search engines shaping how people discover brands, SEO and paid search are essential skills, yet few marketers truly understand how to use them effectively. This short, focused and strategic CIM accredited course gives you the expertise to optimise search performance, drive targeted traffic, and gain a competitive edge.
Are you keen:
- to learn how to research keywords, optimise websites, and run high-performing PPC campaigns?
- to use the power of SEO and paid search to drive measurable business results?
- to develop skills that set you apart in a field where many marketers lack deep expertise?
- to use data-driven insights to measure, report, and optimise your social media activities?
- to enhance your professional credibility with CIM credentials?
- to stay ahead in a digital landscape where search visibility can make or break a brand?
Then this course is for you! At just £450, its an affordable way to future-proof your skills while earning professional CIM credentials.
All courses are delivered virtually through tutor-led live evening sessions. You will have access to our online learning platform and become a studying member of CIM.
Click below to enrol and learn more about fees, content, and the timetable!
Asheline O’Connor will lead delivery of the Paid Search elements of the CIM Award in SEO and Paid Search.
Founder of Beanpole Digital, Asheline brings a wealth of experience in paid search, having worked both agency-side and in-house. She specialises in crafting bespoke, creative strategies to drive sales and maximise ROAS for clients of all sizes across a wide range of industries.
Noreen Pickering will lead deliver of the SEO elements of the CIM Award in SEO and Paid Search.
A seasoned SEO and digital marketing advisor, Noreen has a comprehensive skill set across all critical aspects of SEO, including technical implementation, on-page and off-page strategies, and local SEO enhancement. She helps businesses build a strong online presence through ethical, results driven strategies. Her holistic approach combines technical precision with strategic expertise for long-term growth.
Suzanne Hill is a seasoned marketing expert who knows how to cut through the noise and focus on what’s really important. With her clear and practical approach, she’ll help you understand the essentials of AI in Marketing and how to apply them effectively in your role. Suzanne makes complex concepts easy to grasp and actionable.
Don’t miss out … we have limited places available for this course, so register now to secure you place.
Meet Your AI Marketing Tutor
Get Up-to-date and Feel Confident with AI Marketing
Specialist Award: AI Marketing
AI is transforming marketing as we know it! Exciting, yes, but it can feel overwhelming too!
This short, focused and strategic CIM accredited AI Marketing course is designed to help you stay relevant, confident, and ready to thrive in this new era.
Are you keen:
- to bring valuable AI Marketing insights back to your team or organisation?
- to explore this essential topic?
- to gain professional credentials?
- to feel more confident about AI Marketing?
Then this course is for you! At just £450, its an affordable way to future-proof your skills while earning professional CIM credentials.
All courses are delivered virtually through tutor-led live evening sessions. You will have access to our online learning platform and become a studying member of CIM.
Proud of our 100% pass rate!
Click below to enrol and learn more about fees, content, and the timetable!
Get Up-to-date and Feel Confident with AI Marketing
Starting Soon: CIM Specialist Awards in Social Media Management & Social Media Marketing
Social media is now at the heart of how brands engage, influence, and grow. This CIM accredited course gives you the strategic insight, management expertise, and analytical skills needed to harness its power, drive engagement, and measure success in a fast-moving digital landscape.
Are you keen:
- to develop a strategic approach to Social Media that aligns with your organisation's goals?
- to strengthen your ability to manage platforms, communities and influencers effectively?
- to use data-driven insights to measure, report, and optimise your social media activities?
- to enhance your professional credibility with CIM credentials?
- to stay ahead in a fast-moving digital landscape by developing critical social media management skills
Then this course is for you! At just £450, its an affordable way to future-proof your skills while earning professional CIM credentials.
All courses are delivered virtually through tutor-led live evening sessions. You will have access to our online learning platform and become a studying member of CIM.
Click below to enrol and learn more about fees, content, and the timetable!
Cara Jackson will lead delivery of the CIM Award in Social Media Management, and the CIM Award in Social Media Marketing.
Cara, is an experienced social media & content lead, who works with one of the UK and Ireland’s biggest food bloggers, Bored of Lunch.
Specialising in social media management and influencer marketing, she has worked with leading brands across the UK & Ireland. Her expertise in food marketing, inspired her to launch a food blog that gained over 75,000 followers in just 18 months!
Don’t miss out … we have limited places available for this course, so register now to secure you place.
Meet Your Social Media Management Tutor
Leading the way in professional growth
Meet the Team
We are delighted to introduce our team of marketing professionals who will be leading delivery of our specialist courses in 2025.
They'll share their expertise and practical insights to help you stay current and up to date in topics such as Social Media, Search Engine Optimisation, AI Marketing, SEO & Paid Search.
Supporting the Marketing Community
Discover our Expertise
We are passionate about sharing our marketing knowledge and experience. Over 800 individuals registered for our Chartered Institute of Marketing (CIM) Webinar Express, led by our qualification and consulting expert, Marian Norwood.
Volunteering With CIM Ireland
Marian has volunteered with the CIM Ireland committee in different capacities, since 2017:
- Winner Global CIM Volunteer of the Year award 2023
- Chair CIM Ireland
- Winner CIM Ireland Volunteer of the Year award 2023
- Winner CIM Ireland Unsung Hero volunteer award 2020
Supporting the work of CIM Ireland
North West School of Marketing is proud to host and sponsor events to support CIM Ireland:
- Host of Content Marketing event
- Host of CIM Webinar Express
- Christmas Social - Sponsor
- Chairs Lunch - purchased tickets for our Associates and Students to attend
- Launch of the Pat Norwood Scholarship
CIM webinar: Customer Journey Mapping
Success at a glance
Our Pass Rates
Our CIM Professional and Digital Marketing Qualifications boast an exceptional success rate. We take pride in the many CIM commendations received and are delighted by the impressive results achieved by our CIM candidates.
Join us to excel in your digital marketing career with the best CIM qualifications available!
CIM Professional & Digital Marketing Qualifications
The Global standard for marketing qualifications
Among the changes introduced for 2024 are new awards focused on AI ... our assessment options are now shorter and more focused, allowing you to fit your learning into your life and achieve your CIM qualification faster than ever before. We’re serious about marketing, and we’re transforming the landscape of professional marketing qualifications with a fresh new syllabus that provides greater choice, industry relevance, and accessibility."
For individuals, teams and Organisations
Supporting Marketing Professionals
Since 2016, NWSM has been dedicated to supporting marketing professionals with tailored services, including bespoke training, comprehensive CIM qualification courses, and expert consulting.
Our extensive marketing experience has empowered countless individuals at every career stage. Whether you are just starting out or a seasoned marketer, NWSM is here to help you succeed and thrive in the marketing industry.
Image: Taking a group of CIM candidates for a tour of Google HQ Dublin
Accredited
Accredited Chartered Institute of Marketing Study Center
Personalised
Tailored 1-2-1 virtual support when you need it most
Expert Led
Led by Marian Norwood, award winning Chartered Marketer, CIM Fellow, CIM Global Volunteer 2023
Flexible
Bespoke online platform with course content, live classes, recordings and workshops!
Trusted by the Marketing Community
Client Testimonials
