The Value of a CIM Qualification
There is no doubt that the marketing sector is experiencing a skills shortage, particularly when it comes to digital skills.
One study found that while 73% of organisations are recruiting, many are struggling to find suitable people (Chartered Institute of Marketing, 2023).
A report published by MCS Group (Sept 2024) reports that the most in-demand skills include strategic marketing, data analytics, customer experience, customer retention and SEO.
If you are a marketing executive or manager, keen to move up the career ladder, or refresh your skills and knowledge, then a CIM qualification is an ideal choice.
For more information about the range of CIM qualifications, please visit:
Chartered Institute of Marketing (CIM) Qualifications
Our newest CIM courses *2024 syllabus* are delivered virtually through our online learning platform and virtual tutor support.
Foundation Certificate In Professional & Digital Marketing
If you are keen to get into marketing or digital marketing but don’t have experience or qualifications to progress, then this is an ideal course choice.
The Foundation Certificate will provide you with the foundational skills and knowledge to get onto those first steps of the marketing career ladder.
Or you may be in a role, where marketing is becoming a more important part of what you do, and you’d like to understand it better. You’ll gain essential skills needed to enter the marketing industry and to perform professionally in a support level role within the workplace.
Certificate in Professional & Digital Marketing
The Certificate is often the first professional development course that Marketing Executives or Assistants complete, before moving up to the Diploma level.
You’ll get the opportunity to develop your tactical marketing skills helping you to advance your marketing career and perform professionally at an operational level within your marketing department.
Diploma in Professional & Digital Marketing
Ideal for those who are working in marketing who are keen to move into a more senior role. Achieving the Diploma will provide you with essential credentials.
It could be that you’re keen to advance your strategic marketing and management skills, or to refresh your skills, particularly when it comes to digital marketing… or perhaps, you work in an area where marketing is part of the job and you’d like to develop those skills …
If any of these sound like you, then the Diploma is a great choice. It’s a challenging course, but you will emerge feeling empowered and knowledgeable leading you towards Chartered Marketer status!
Specialist Awards
The new Chartered Institute of Marketing qualifications launched in September 2024, are designed to address the rapidly changing demands of the marketing profession.
The qualifications offer modular study options and online assessments to make these qualifications more manageable for professionals balancing work, study and home life.
We are delighted to offer CIM Awards in AI Marketing, Social Media Marketing, Social Media Management, SEO, SEO and Paid Search Management, starting in January 2025.
You can choose to complete these as standalone awards or combine with other modules which are part of the Certificate (Level 4) or Diploma (Level 6) in Professional & Digital Marketing.
North West School of Marketing
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Expect a 5* Learning Experience!
At the core of our ethos is a student learning experience, that is flexible, people focused and inclusive. We have put in place a student support system that focuses on your development as a competent and confident marketer!
We will ensure that you feel supported, encouraged and motivated throughout your time with us!
Here are some of the features you can expect when you choose to study for a CIM qualification with us!
- 1-2-1 Tutorial Support
- Assessment Support
- Practice Papers
- Access to our Online Learning Platform