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CIM awards Overview
Our CIM Level 4 and Level 6 Awards let you build specialist skills without committing to a full qualification. Each course is short, practical and focused on a single area of marketing such as AI, Social Media, SEO, Paid Search, Responsible Marketing or Strategic Leadership.
Each Award is a recognised qualification in its own right, ideal if you want to specialise or upskill alongside work and other commitments
investment in skills
Invest in your marketing career with accredited qualifications that keep your skills relevant and set you apart
Trusted Knowledge
Learn from marketing specialists with proven track records. Gain trusted knowledge to make a difference
interactive Learning
Nothing beats the value of participating live to ensure you gain maximum insights and connect with fellow professionals.
Level 4 Intermediate Certificate Awards
Best suited to early-career marketers, career changers or anyone who’s found themselves in a marketing role without formal qualifications. Each Award focuses on one specialist area and leads to a recognised qualification you can achieve without the commitment of a full programme.
CIM Level 4
CIM Award in Social Media Marketing
- social media marketing - algorithms, organic vs paid, AI, UGC
- social media channels for B2B, B2C, G2C
- content curation, creation and production best practice
- social media plans incl objectives, personas, budgets, channels
- copywriting techniques and content scheduling
- meaurement - vanity/actionable metrics, URL, UTM tracking links
With Cara Jackson
- Starts Nov 2025
- Virtual Delivery
- 5 Evening Sessions
- Interactive, live sessions with discussions, Q&As
CIM Level 4
CIM Award in Search Engine Optimisation
- search engine marketing for brand visibility
- keyword research - keyword types, tools, search intent,
- content - EEAT, long/short form, sitemaps, duplicated content
- off-page SEO - link building, social signals, link authority
- create a successful paid search campaign
- measurement & paid search campaign performance
With Noreen Pickering
- Starts Oct 2025
- Virtual Delivery
- 5 Evening Sessions
- Interactive, live sessions with discussions, Q&As
CIM Level 4
CIM Award In Responsible Marketing
- responsible marketing practice
- transparency & authenticity
- measuring social, ethical & sustainability agendas
- adapting marketing for societal & commercial goals
- messaging, channels and tactics considerations.
With Marian Norwood
- Starts Jan 2026
- Virtual Delivery
- 5 Evening Sessions
- Interactive, live sessions with discussions, Q&As
cim Level 4
CIM Award in Content Marketing
- content formats available
- content formats for digital campaigns across RACE
- impact of emerging technology on content production
- content plans to support organisation initiatives
With Marian Norwood
- Starts Dec 2025
- Virtual Delivery
- 5 Evening Sessions
- Interactive, live sessions with discussions, Q&As
Level 6 Advanced Diploma Awards
Designed for experienced marketers who want to deepen their expertise or step up to a more strategic role. Each Award focuses on a specialist area and carries a recognised qualification you can achieve without committing to a full diploma.
CIM Level 6
CIM Specialist Award in AI Marketing
- AI concepts for marketers
- AI tools for marketing eg content tools, chatbots and analytics
- AI within existing marketing plans eg across customer journeys
- Implementing AI within the marketing function eg automation, governance, ethics, regulation, risks.
with Suzanne Hill
- Next cohort starts 4 Sept 2025
- Virtual Delivery
- 5 Evening Sessions
- Interactive, live sessions with discussions, Q&As
CIM Level 6
CIM Specialist Award in SEO & Paid Search
- keyword research techniques
- paid search campaigns - targeting options, campaign objectives and ad types
- optimising content & organic search
- link strategy and establishing site authority
With Asheline O'Connor and Noreen Pickering
- Starts Nov 2025
- Virtual Delivery
- 5 Evening Sessions
- Interactive, live sessions with discussions, Q&As
CIM Level 6
CIM specialist award in Social Media Management
- social media strategy and management tools
- social listening & customer personas
- crisis & reputation management - protocols, training, crisis planning
- content planning - voice, messaging
- influencers - negotiations, compliance
- KPIs & Metrics incl reporting, testing, optimisation
With Cara Jackson
- Starts Jan 2026
- Virtual Delivery
- 5 Evening Sessions
- Interactive, live sessions with discussions, Q&As
CIM Level 6
CIM award in Societal Impact
- societal & environmental challenges
- a business case for change
- key metrics for business and responsible marketing goals
- collaboration and partnership strategies
- ED&I, ethics, human welfare & sustainability considerations.
with Marian Norwood
- Starts Mar 2026
- Virtual Delivery
- 5 Evening Sessions
- Interactive, live sessions with discussions, Q&As
Is A CIM Award right for me?
A CIM Award is a good fit if you want to build practical marketing skills, strengthen your CV with a recognised credential, or focus on one area of expertise without committing to a full qualification.
The courses are short and focused, designed for busy marketers who need to balance study with work and other commitments. Assessments are flexible, based on applying what you’ve learned in a real professional context, and results are available instantly.
How to apply
The process is simple. Contact us for an application form, and if successful you’ll receive an offer before we start the onboarding process.
Payments
We’ll send you an invoice and you can pay in the way that suits you best. A £100 deposit secures your place, and tuition fees can be paid in two instalments if preferred.
If your employer is funding the course, we can invoice them directly.
Additional fees (CIM studying membership and assessment entry) are usually paid directly to CIM, though we can include these on your invoice if it’s easier.
