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The level 4 Certificate is a very popular CIM qualification for those aspiring marketers keen to gain a recognised qualification in marketing and to gain knowledge and skills to succeed and progress with a career in marketing.
It’s an ideal choice if you are operating in a support role within a marketing context in the workplace!
Click below to read the full course specification from CIM (link opens in new window).
Course Overview
Course Structure
To achieve the Level 4 Certificate, you’ll need to gain a pass in four modules. The chart below illustrates the structure – you will complete the mandatory Marketing Impact module plus Responsible Marketing, and then can choose another two from either SEO, Social Media Marketing or Content Marketing. Others elective modules are available subject to demand.
Each modules below can be taken as an individual award, which is allows you to complete the qualification at a pace that fits with your work/life schedules.
If you wish to gain the Extended Certificate, you will need to complete one additional module.
Module Content
Each module is based on the CIM Global Professional Marketing Framework which is designed to help marketers meet the increasing demands that are expected of them at every stage in their career. Click below to read a summary of the module content and the full module specification.
Marketing Impact (mandatory)
Key Content:
Key Information:
Search Engine Marketing
Key Content:
- importance of search engine marketing in driving brand visibility
- essential elements of SEO
- sucess factors for SEO including the role of content and off-page SEO techniques
- steps involved in creating a successful paid search campaign
- measuring the results of a paid search campaign
Key Information:
Social Media Marketing
Key Content:
- importance of social media for organisations
- influence of social media on consumers
- different social media channels
- role of content to support social media channels
- creation of social media marketing plan
- measuring social media activities
Key Information:
Responsible Marketing
Key Content:
- ethical and responsible marketing practice
- transparency and authenticity as part of marketing planning
- role of marketing in supporting and measuring social, ethical and sustainability agendas
- adapting the marketing mix to meet both societal and commercial objectives
- need to be considerate in relation to messaging, channels and tactics.
Key Information:
Content Marketing
Key Content:
- content formats available
- how different content formats can be used within digital campaigns to support the customer journey
- the impact of emerging technology on content production
- creation of a content plan to support organisation initiatives
- measuring the results of a content plan
Key Information:
MarTech
Key Content:
- importance and application of MarTech including AI within organisations
- how MarTech can be used across the customer journey to support paid campaigns, social media activities and support customer relationships
- different customer insights delivered by web analytics platforms
- how data from analytics platforms can be used to inform future marketing activities
Key Information:
Transparent and Trustworthy
CIM Accredited Degree Exemptions
Examples
Ulster University:
- BSc Marketing
- BSc Marketing Main and Minor
Queens University Belfast:
- MSc Marketing
If you are a graduate of a CIM Accredited degree, you may be eligible for exemptions from Marketing Impact and Planning Integrated Campaigns! This means you will have fewer modules – only two – to complete in order to gain the full Certificate qualification.
Please look up your CIM Accredited Degree University to discover your exemptions!
Tuition Fees
Below you’ll find the tuition fees to complete the Certificate qualification (four modules) or a Certificate Award (one module).
*Additional Fees (CIM membership and Assessment Entry) are payable to CIM
- All payments methods are acceptable.
- Tuition fees can be paid in 3, 6 or 9 instalments (subject to application)
Certificate
4 modules-
18 blocks of virtual classes
-
online learning platform
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1-2-1 Support
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4 Assessment Support Sessions
Award
20 point Module-
6 blocks of virtual classes
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online learning platform
-
1-2-1 Support
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2 Assessment Support Sessions
Award
10 Point Module-
3 blocks of virtual classes
-
online learning platform
-
1-2-1 Support
-
1 Assessment Support Session
Transparent and Trustworthy
The Finer Details
Duration
Assuming you take one module after the other, sequentially, you can complete the Certificate within nine months!
The course timetable is spread out over a three month period. We aim to help you be ready to submit your assignment to CIM at the end of the three month block.
But if you’re not quite ready, you can choose to submit it at a later point in the year (but this might incur additional fees depending on circumstances)
CIM Fees
There are 3 cost elements* to studying a CIM marketing qualification:
- Tuition fees (see table below) payable directly to NWSM
- You’ll then need to become a CIM Studying Member, for which the annual fee is £65.
- Finally, you’ll need to book your assessments through MyCIM when studying. The total assessment fee for this qualification is £520 (or £130 per module).
*Figures based on successful completion at first attempt. Additional fees will be required if resits are taken.
Ready to Get Started?
If you’re ready to get started or simply need some more advice, please get in touch using the form below – we have lots of experience advising candidates and will do our best to ensure you are on the right course and the right level of course.
You can expect a response within 24 hours! And, don’t worry, you can cancel your application at any point!