Boost Marketing Performance

CIM Foundation Certificate
in Professional & Digital Marketing

Professional Marketing Practice

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Course Overview

The level 3 Foundation Certificate is ideally suited to those keen to find out about marketing and digital marketing with the intention of starting a digital marketing career.

Or, you may be in a job that already involves marketing or digital marketing, and are keen to enhance your credentials through a recognised qualification!

Click below to read the full course specification from CIM (link opens in new window)

View Full Specification

Course Structure

To achieve the Level 3 Foundation Certificate, you’ll need to gain a pass in two modules, the mandatory Marketing Essentials module plus another one from either Content and Channels or Marketing Insights. If you wish to gain the Extended Certificate, you must complete one additional Module.

Each module of the qualification can be taken as an individual award, which is allows you to complete the qualification at a pace that fits with your work/life schedules. 

Module Content

Each module is based on the CIM Global Professional Marketing Framework which is designed to help marketers meet the increasing demands that are expected of them at every stage in their career. Click below to read a summary of the module content and the full module specification.

Key content:

  • key concepts and terminology used in marketing. 
  • the purpose and function of marketing within organisations
  • how customers behave.
  • key components of the marketing environment 
  • the concepts and elements of the marketing mix and 
  • how to apply the marketing mix.

 

Read more:

CIM Level 3 Award in Marketing Essentials Specification

Key Content:

  • types of content marketers can create
  • channels that can be used to publish and promote content
  • the most appropriate channel to use in your marketing
  • interpret the aims and objectives of a business
  • who is your target audience, and suggest relevant content 
  • the links between content and channels, and their suitability in each case.

 

Read more:
CIM Level 3 Award in Content and Channels Specification

Key Content:

  • concepts and techniques within marketing research and customer insights
  • insights for marketing decision-making
  • types of research, insights and methods used in marketing
  • monitoring the marketing environment and trends for decision-making
  • the role of consumer behaviour in marketing
  • social, cultural and technological differences
  • wider macro-marketing considerations.

 

Read more:
CIM Level 3 Award in Marketing Insights Specification

Tuition Fees

Foundation Certificate

2 modules
£ 800
00
  • 8 blocks of virtual classes
  • online learning platform
  • 1-2-1 Support
  • 2 Assessment Support Sessions
Apply now
Popular

Foundation Certificate Award

1 Module
£ 400
00
  • 4 blocks of virtual classes
  • online learning platform
  • 1-2-1 Support
  • 1 Assessment Support Session
Apply now

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The finer details

Duration

Assuming you take one module after the other, sequentially, you can complete the Foundation Certificate within six months!

The course timetable is spread out over a three month period. We aim to help you be ready to submit your assignment to CIM at the end of the three month block. But if you’re not quite ready, you can choose to submit it at a later point in the year (but this might incur additional fees depending on circumstances)

CIM Fees

There are 3 cost elements* to studying a CIM marketing qualification:

  • Tuition fees (see table above) payable directly to NWSM
  • You’ll then need to become a CIM Studying Member, for which the annual fee is £65.
  • Finally, you’ll need to book your assessments through MyCIM when studying. The total assessment fee for this qualification is £125.

*Figures based on successful completion at first attempt. Additional fees will be required if resits are taken.

Note: Students are encouraged to become a CIM member within 30 days of starting a course.

The Value of a CIM Qualification

There is no doubt that the marketing sector is experiencing a skills shortage, particularly when it comes to digital skills.

One study found that while 73% of organisations are recruiting but many are struggling to find suitable people (Chartered Institute of Marketing, 2023).
 
If you are a marketing executive or manager, keen to move up the career ladder, then a CIM qualification is an ideal choice. 

The Foundation Certificate will help you to keep up to date with the latest trends and stay ahead in your field, giving you the credentials you need to stand out!

Ready to Get Started?

If you’re ready to get started or simply need some more advice, please get in touch using the form below – we have lots of experience advising candidates and will do our best to ensure you are on the right course and the right level of course.

Please attach your CV to begin your application! We will use it to check that you are applying to the right level of qualification. Alternatively, simply add your LinkedIn profile URL. You can cancel your application at any point.

You can expect a response within 24 hours! And, don’t worry,  you can cancel your application at any point!